Hub
Rome, 2019
Client: Publicis
Building-site Supervision: Alfacubo srl
Surface: 1.600sm
The new headquarters of the Garbatella hub are situated in front of one of Rome’s most iconic districts, an area widely regarded as among the most livable and authentic in the city.
The project involved the recovery and restoration of a former warehouse, originally designed in the 1930s, and its transformation into the headquarters of an international media design company. The central concept of the design is to offer a diverse palette of spaces with varying degrees of privacy—from fully secluded areas to semi-isolated zones, up to fully open, communal environments.
The layout is organized around a sequence of enclosed rooms—small architectural volumes constructed with metal frameworks and polycarbonate panels. These volumes define the surrounding in-between spaces, which are designed to foster collaborative work and interaction. At full capacity, the offices accommodate up to 180 employees, balancing functionality, openness, and the character of the historic context.